First insights into the transfer of marketing know-how from Western firms to enterprises in Central and Eastern Europe: a qualitative study
| Year of publication: |
1998
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|---|---|
| Authors: | Bennett, Roger |
| Published in: |
Journal for East European management studies : JEEMS. - München : Hampp, ISSN 0949-6181, ZDB-ID 13075792. - Vol. 3.1998, 1, p. 7-25
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