First-mover advantage through distribution : a decomposition approach
Year of publication: |
July-August 2017
|
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Authors: | Nishida, Mitsukuni |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 4, p. 590-609
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Subject: | first-mover advantage | pioneering advantage | order of entry | market share | distribution | convenience store | chain | retailing | IV estimation | Markteintritt | Market entry | Wettbewerbsvorteil | Competitive advantage | Marktanteil | Market share | Einzelhandel | Retail trade | Theorie | Theory | Innovation | Vertriebsweg | Distribution channel |
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