First-mover advantages and innovation success : a contingency approach
Year of publication: |
2022
|
---|---|
Authors: | Chavez, Daniel Eduardo ; Chen, Haipeng |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 6, p. 1169-1181
|
Subject: | Contingency approach | First-mover advantage | Innovation | Pioneers | Kontingenztheorie | Contingency theory | Wettbewerbsvorteil | Competitive advantage | Markteintritt | Market entry | Innovationsmanagement | Innovation management | Erfolgsfaktor | Success factor |
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