First Steps in Advertising and Sales Promotion

COVER -- CONTENTS -- COMMUNICATION PROCESS AND PROMOTION -- INTRODUCTION TO ADVERTISING -- ADVERTISING PLANNING PROCESS -- ECONOMIC ASPECTS OF ADVERTISING -- COMMUNICATION MIX -- APPEALS IN ADVERTISING -- COPYWRITING -- CAMPAIGN PLANNING IN ADVERTISING -- TYPES OF MEDIA -- MEDIA PLANNING AND SCHEDULING -- ADVERTISING AGENCY -- EVALUATION OF ADVERTISING EFFECTIVENESS -- LEGAL AND ETHICAL ASPECTS OF ADVERTISING -- SALES PROMOTION AND SALES PROMOTION.

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Year of publication:	2009
Authors:	Chunawalla, S.A.
Publisher:	Mumbai : Global Media
Subject:	Werbung \| Advertising \| Verkaufsförderung \| Sales promotion \| Werbewirkung \| Advertising effects \| Marketingmanagement \| Marketing management

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Extent:	Online-Ressource (199 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record
ISBN:	978-93-5024-341-1 ; 978-93-5043-240-2 ; 978-93-5024-341-1
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012679624