First-time buyers' subjective knowledge and the attribute preferences of Chinese car buyers
Year of publication: |
May 2017
|
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Authors: | Qian, Lixian ; Soopramanien, Didier ; Daryanto, Ahmad |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 36.2017, p. 189-196
|
Subject: | First time buyers | Subjective knowledge | Intention to buy | Attribute preferences | Konsumentenverhalten | Consumer behaviour | Wissen | Knowledge | China | Zahlungsbereitschaftsanalyse | Willingness to pay |
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