FISM for analysing the interrelationships between customer receptivity aspects
Year of publication: |
2014
|
---|---|
Authors: | Pramod, V. R. ; Banwet, D. K. |
Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 7.2014, 5, p. 549-564
|
Subject: | customer receptivity | interpretive structural modelling | ISM | fuzzy ISM | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Fuzzy-Set-Theorie | Fuzzy sets |
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