Fitting Public Relations into the International Communication Mix.

Since little has been published on this topic, the first objective adressed in the paper is to identify the kinds of situations in which public relations are likely to play an important role in international marketing, the next is to determine the specific communication tasks to be performed in such situations.

MoreLess

Year of publication:	1996
Authors:	Denis, J-E
Institutions:	Geneva School of Economics and Management, Université de Genève
Subject:	COMMUNICATION \| PUBLIC RELATIONS \| MARKETING

Check Google Scholar |

More access options

In German libraries (KVK)

I need help

More details

Series:	Ecole des Hautes Etudes Commerciales, Universite de Geneve-.
Type of publication:	Book / Working Paper
Notes:	15 pages
Classification:	D82 - Asymmetric and Private Information ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005634270