Flagship stores for FMCG national brands : do they improve brand cognitions and create favorable consumer reactions?
Year of publication: |
January 2017
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Authors: | Nierobisch, Tim ; Toporowski, Waldemar ; Dannewald, Till ; Jahn, Steffen |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 34.2017, p. 117-137
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Subject: | Flagship store | Brand experience | Consumer reactions | Fast-moving consumer goods | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Einzelhandel | Retail trade | Markenartikel | Brand | Konsumgütermarketing | Consumer goods marketing | Konsumgüterindustrie | Consumer goods industry | Konsumgüter | Consumer goods |
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