Flexibility as communication : a deconstruction of the marketing discourse of organizational change
Lars Thøger Christensen
| Year of publication: |
1996
|
|---|---|
| Authors: | Christensen, Lars Thøger |
| Institutions: | Odense Universitet / Institut for Afsaetningsøkonomi (contributor) |
| Publisher: |
Odense : Odense Univ., Dept. of Marketing |
| Subject: | Organisationstheorie | Organization theory | Marketing | Kommunikation | Communication | Theorie | Theory |
| Extent: | 23 S |
|---|---|
| Series: | Working papers in marketing. - Odense, Denmark : Department of Marketing, University of Southern Denmark, Odense University, ISSN 1395-7821, ZDB-ID 2941760-0. - Vol. 4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000947406