Flexibility in Consumer Purchasing for Uncertain Future Tastes
Year of publication: |
1995
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Authors: | Walsh, John W. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 14.1995, 2, p. 148-165
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