Flourishing enterprise : the new spirit of business

The notion of responsible business has infiltrated our markets, and ""going green"" is now a part of our mindset. But, sustainability as we know it is not enough. Flourishing-the aspiration that humans and life in general will thrive on the planet forever-should be a key goal for every business today. This is a bold concept, like sustainability was a decade ago. Just as sustainability has become a matter of course, so too will flourishing become a cornerstone of business tomorrow.How are companies to attain this big-picture goal? Drawing together decades of research along with in-depth intervi