Flow and consumer behavior in an online supermarket
Year of publication: |
2018
|
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Authors: | Morales-Solana, Doris ; Esteban-Millat, Irene ; Alegret Cotas, Alejandro |
Published in: |
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018. - Cham : Springer, ISBN 978-3-319-92084-9. - 2018, p. 65-73
|
Subject: | Flow | Online consumer behavior | Online mass consumption | Online fast-moving consumer goods | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Internet | Lebensmitteleinzelhandel | Food retailing | Social Web | Social web | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce |
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
Language: | English |
Other identifiers: | 10.1007/978-3-319-92084-9_8 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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