Fly with the wings of live-stream selling : channel strategies with/without switching demand
Year of publication: |
2022
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Authors: | Pan, Ran ; Feng, Juan ; Zhao, Zhenling |
Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 31.2022, 9, p. 3387-3399
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Subject: | ability to sell | channel strategy | channel-based price discrimination | live-stream selling | switching demand | Preisdifferenzierung | Price discrimination | Vertriebsweg | Distribution channel | Preismanagement | Pricing strategy | Verkauf | Selling | Marketingmanagement | Marketing management | Theorie | Theory | Nachfrage | Demand |
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