Flying Like a Madman - For 25 years, Herb Kelleher has been having fun--and growing revenue--at Southwest Airlines, proving that a little levity can go a long way.
| Year of publication: |
1996
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|---|---|
| Authors: | Reed, Dan |
| Published in: |
Sales & marketing management. - New York, NY : Sales & Marketing Management, ISSN 0163-7517, ZDB-ID 1995327. - Vol. 148.1996, 10, p. 92-97
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