Flying under the Radar: Perverse Package Size Effects on Consumption Self-Regulation
Year of publication: |
2008
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Authors: | Vale, Rita Coelho do ; Pieters, Rik ; Zeelenberg, Marcel |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 35.2008, 3, p. 380-390
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