FMCG aktivieren kortikale Belohnungsareale
Year of publication: |
2010
|
---|---|
Authors: | Rumpel, Franziska ; Schaefer, Michael ; Knuth, Michael |
Published in: |
NeuroPsychoEconomics. - Backnang : Jahrbuch-Verl., ISSN 1861-4523, ZDB-ID 2234525-5. - Vol. 5.2010, 1, p. 7-17
|
Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Neuromarketing |
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