Focal and contextual components of price history as determinants of expected price
Year of publication: |
2011
|
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Authors: | Chandrashekaran, Rajesh |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 20.2011, 5, p. 408-419
|
Subject: | Preis | Price | Preismanagement | Pricing strategy | USA | United States | Theorie | Theory |
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