Focus: Brand growth - Disruptive innovation could grow your business - Radical innovation could transform your market. Are you ready for it? Could you find ways to do it first?
Year of publication: |
2006
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Authors: | Jones, Tim |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 41.2006, 6, p. 32-35
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