Focus group technique to study customer attitude towards online travel services in India
Shveta Singh; Arpita Khare
Year of publication: |
2012
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Authors: | Singh, Shveta ; Khare, Arpita |
Published in: |
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5688, ZDB-ID 24987657. - Vol. 4.2011/12, 2, p. 33-47
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