FOCUS ON GUANXI: DOING BUSINESS IN CHINA - Cultivating Guanxi as a Foreign Investor Strategy - Developing and maintaining guanxi, say these executives, goes beyond gift-giving and favor exchanges. It requires building long-term mutual benefits, friendships, and trust
| Year of publication: |
2000
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|---|---|
| Authors: | Pearce II, John A. ; Robinson Jr, Richard B. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 43.2000, 1, p. 31-38
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