FOCUS-Jahrbuch 2004 : Beiträge zu Werbe- und Mediaplanung, Markt,- Kommunikations- und Mediaforschung
Hrsg. Wolfgang J. Koschnick
| Year of publication: |
2004 ; 1. Aufl
|
|---|---|
| Other Persons: | Koschnick, Wolfgang J. (ed.) |
| Publisher: |
München : Focus Magazin |
| Subject: | Werbeplanung | Advertising planning | Marktforschung | Market research | Medienwirkung | Media effect | Mediennutzung | Media usage | Deutschland | Germany | Welt | World |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 240 S Ill, graph. Darst, Kt 148 mm x 210 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 13 Beitr. Beitr. überw. dt., teilw. engl. |
| ISBN: | 3-9808574-1-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002110004