Focus on loyalty
John Salusbury
| Year of publication: |
2006
|
|---|---|
| Authors: | Salusbury, John |
| Published in: |
Customising stakeholder management strategies : concepts for long-term business success. - Berlin : Springer, ISBN 3-540-31318-4. - 2006, p. 117-124
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Kundenbindung | Customer retention | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003301564