Focusing on your customer : expert solutions to everyday challenges
[James L. Heskett]
| Year of publication: |
c 2011
|
|---|---|
| Authors: | Heskett, James L. |
| Publisher: |
Boston, Mass. : Harvard Business Review Press |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 90 S. Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references |
| ISBN: | 978-1-4221-2975-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008747988