Food advertising targeting children in India : analysis and implications
Ritu Mehta, Apoorva Bharadwaj
| Year of publication: |
2021
|
|---|---|
| Authors: | Mehta, Ritu ; Bharadwaj, Apoorva |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-10
|
| Subject: | Advertising | Ethics | Children | Food | Persuasion | India | Indien | Kinder | Werbung | Zielgruppe | Target group | Werbewirkung | Advertising effects | Lebensmittel | Ernährungsindustrie | Food industry | Ernährungssicherung | Food security |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102428 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012434357