Food and experiential marketing : pleasure, wellbeing and consumption

Introduction to the experiential pleasure of food : how does pleasure advance consumer well-being and promote healthy eating behaviors? / Wided Batat -- From food services to food experiences : eating, well-being, and marketing / Michela Addis and Morris B. Holbrook -- Food consumer trends : food experience, pleasure, and policy in the US / Anne T. Byrne and David R. Just -- TV cuisine therapy through narrative cooking programs : how does culinary journalism contribute to food pleasure and well-being? / Julie Andrieu and Wided Batat -- Cultural pleasures of eating and healing : contributions to food well-being / Nancy N. Chen -- The coffee drinking experience : contributions to pleasure, well-being, and consumer engagement / Danielle L. Eiseman -- The method of creative ethnography : exploring food consumption and pleasurable experiences / afeirenia Brokalaki and Jeff B. Murray -- Cooking, food experiential learning, and connectedness : food well-being construction from Lebanese villages / Ghina Chammas and Nadine A. Yehya -- Exploring bicultural (Japanese and American) food experiences : food aesthetic, pleasure, and well-being / Emily M. Moscato -- Food storytelling, pleasure, and well-being : narratives from food cultural experiences / Adrienne F. Muldrow and Jamie L. Grigsby -- Fusing East with West : how Asian Epicurean experience evolves and embraces well-being / Steven Chan -- The food gastronomy experience : a French perspective on food well-being / Gwarlann De Kerviler -- Food shopping experience on the periphery of the supermarket : a social-media afforded quest for whole30-compliant foods and well-being / Ana Babi Rosario -- Hungry eyes : how food porn affects well-being / Anthony Patterson, Robert Kozinets, and Rachel Ashman -- Index.