Food Commercials and Kids: Characterizing Advertising Content of Children's Online Television Programs

Internet marketing has gained attention as a new medium to advertise food products to children. This study examines the prevalence of food marketing during children's television programs that are available on the internet. While food is the largest product category advertised, commercials make up a smaller portion of episode time online compared to previous reports of television advertising.

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Year of publication:	2011
Authors:	Penn, Jerrod ; Staley, Daniel ; Smith, Chaquenta ; Saghaian, Sayed H.
Institutions:	Agricultural and Applied Economics Association - AAEA
Subject:	Internet Food Marketing \| Childhood Obesity \| Content Analysis \| Food Consumption/Nutrition/Food Safety \| Marketing

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Extent:	application/pdf
Series:	2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania Number 103621
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10009021493