Food consumption style determines food product innovations' acceptance
Kai Sparke; Klaus Menrad
| Year of publication: |
2011
|
|---|---|
| Authors: | Sparke, Kai ; Menrad, Klaus |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 28.2011, 2, p. 125-138
|
| Subject: | Lebensmittelkonsum | Food consumption | Produktentwicklung | New product development | Convenience Food | Convenience food | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009162018