Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Year of publication: |
2022
|
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Authors: | Lee, Soyeun Olivia ; Han, Heesup |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 107.2022, p. 1-11
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Subject: | Food delivery application | Brand loyalty process | Quality dimension | Value dimension | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Markentreue | Brand loyalty | Dienstleistungsqualität | Service quality | Qualitätsmanagement | Quality management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Produktqualität | Product quality | Markenführung | Brand management | Lebensmittel | Food |
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