Food delivery competition in the digital economy : price war strategy in a developing country
Year of publication: |
2024
|
---|---|
Authors: | Rattawut Nivornusit ; Tanpat Kraiwanit ; Pongsakorn Limna |
Published in: |
Digital business. - [Amsterdam] : Elsevier B.V., ISSN 2666-9544, ZDB-ID 3064629-7. - Vol. 4.2024, 1, Art.-No. 100076, p. 1-13
|
Subject: | Consumers | Decision-making | Online food delivery | Price-related factors | Online-Handel | Online retailing | Entwicklungsländer | Developing countries | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Lebensmittelpreis | Food price |
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