Food health claims – What consumers understand

Issues pertaining to consumer understanding of food health claims are complex and difficult to disentangle because there is a surprising lack of multidisciplinary research aimed at evaluating how consumers are influenced by factors impacting on the evaluation process. In the EU, current legislation is designed to protect consumers from misleading and false claims but there is much debate about the concept of the ‘average consumer’ referred to in the legislation.

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Year of publication:	2012
Authors:	Nocella, Giuseppe ; Kennedy, Orla
Published in:	Food Policy. - Elsevier, ISSN 0306-9192. - Vol. 37.2012, 5, p. 571-580
Publisher:	Elsevier
Subject:	Health claims \| Regulation \| Average consumer \| Attitudes \| Strength of scientific evidence

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Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010870918