Food safety risk and visual attention : the moderating effect of prototype perception and social distance
Year of publication: |
2024
|
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Authors: | Ladeira, Wagner Junior ; Lim, Weng Marc ; Teixeira, Rafael ; Rasul, Tareq Faizur ; Nardi, Vinicius Antonio Machado ; Santini, Fernando de Oliveira ; Choudhury, Debdutta |
Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 30.2024, 5, p. 135-153
|
Subject: | Eye-tracking | food safety | prototype perception | risk perception | social similarity | Lebensmittelsicherheit | Food safety | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Risiko | Risk | Risikopräferenz | Risk attitude |
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