Food Supply Networks : Trust and E-Business

Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-business environment. Key issues include the influence of cultural disparity and cross-border transactions upon major product groups such as meat, cereal products and fresh produce.

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Year of publication:	2015
Authors:	Hofstede, Gert Jan
Other Persons:	Canavari, Maurizio (contributor) ; Cantore, Nicola (contributor) ; Fritz, Melanie (contributor) ; Haas, Rainer (contributor) ; Schiefer, Gerhard (contributor) ; House, Lisa (contributor) ; Matopoulos, Aris (contributor) ; Bray, Rodney (contributor) ; Meixner, Oliver (contributor)
Publisher:	Oxford : CAB International
Subject:	Electronic Commerce \| E-commerce \| Lieferkette \| Supply chain \| Ernährungsindustrie \| Food industry \| Unternehmensnetzwerk \| Business network \| Lebensmittelmarkt \| Food market \| B-to-B-Marketing \| Business-to-business marketing \| Europa \| Europe \| Vertrauen \| Confidence

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Extent:	1 online resource (213 pages)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based on publisher supplied metadata and other sources.
ISBN:	978-1-78639-023-3 ; 978-1-84593-638-9
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012686755