Foodstuffs Double Standard

This paper aims to emphasize a recent phenomenon which is the double standard applied to foodstuffs on the market in Eastern Europe. The same producer produces and sells a trade mark to consumers from both Western and Eastern Europe. The only problem is that the quality standard of one product, is not the same, for the eastern and western consumers. This study rhetorically asks the question: are consumers in Western Europe better than the ones in Eastern Europe?