Footwear consumer behavior : the influence of stimuli on emotions and decision making
Year of publication: |
2023
|
---|---|
Authors: | Juárez-Varón, David ; Mengual-Recuerda, Ana ; Capatina, Alexandru ; Núñez Cansado, Marian |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 164.2023, p. 1-15
|
Subject: | Consumers | Experimental marketing | Eye tracking | Footwear | Galvanic skin response | Neuromarketing | Experiment | Konsumentenverhalten | Consumer behaviour | Emotion | Schuhindustrie | Footwear industry |
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