For the love of the game : moral ambivalence and justification work in consuming violence

Drawing on Butler's theoretical background, research on the ethics of violence has focused on the importance of dominant society-wide schemes and norms in building individuals' moral sense of violence. Studies explain how violence is normalized and made socially acceptable. In our analysis, we build on the pragmatic sociology of Boltanski and Thévenot that places particular importance on the fact that fairness must always be appreciated in situations and provide a "grammar" to describe competing normative approaches. Studying rugby, we show how the different market players (consumers, broadcasters, journalists) justify the violence that occurs during rugby matches. We contribute to the literature on the ethics of violence by providing a pragmatic understanding of violence. We contribute to the economies of worth by investigating violence in a regime of justice and justification work in a reality test (in contrast to a test of worth). This understanding of violence enables us to offer some recommendations to encourage more responsible justification work about violence.