Forces affecting perception of product comments on social-WOM: An interactive, relational communication perspective
Year of publication: |
2018
|
---|---|
Authors: | Le, Angelina Nhat Hanh ; Do, Ben Roy ; Azizah, Nurul ; Dang, Ryan Huu Phuc ; Cheng, Julian Ming Sung |
Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1472-0817, ZDB-ID 2094545-0. - Vol. 17.2018, 4 (27.04.), p. 393-406
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Publisher: |
Wiley |
Saved in:
Online Resource
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