The forecasting accuracy of market share models using predicted values of competitive marketing behavior : Karel J. Alsem, Peter S.H. Leeflang and Jan C. Reuyl, International Journal of Research in Marketing 6 (1989) 183-198.
Year of publication: |
1991
|
---|---|
Authors: | Brodie, Roderick J. ; Armstrong, J. Scott |
Published in: |
International Journal of Forecasting. - Elsevier, ISSN 0169-2070. - Vol. 7.1991, 1, p. 117-118
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Publisher: |
Elsevier |
Saved in:
Online Resource
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