Forecasting household response in database marketing : a latent trait approach
Year of publication: |
2009
|
---|---|
Authors: | Rhee, Eddie ; Russell, Gary J. |
Published in: |
Advances in business and management forecasting. - Bingley : Emerald, ISSN 1477-4070, ZDB-ID 1432281-X. - Vol. 6.2009, p. 109-131
|
Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Privater Haushalt | Household |
-
Konsument i gospodarstwa domowe w systemie informacji marketingowej
(1997)
-
Dennerlein, Günter, (1990)
-
Hubert, Wolfgang, (1994)
- More ...
-
Forecasting household response in database marketing : a latent trait approach
Rhee, Eddie, (2009)
-
Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi, (2017)
-
Teaching community-based learning course in retailing management
Rhee, Eddie, (2018)
- More ...