Forecasting new product market potential : combining multiple methods
Year of publication: |
1987
|
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Authors: | Thomas, Robert J. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 4.1987, 2, p. 109-119
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Subject: | Innovation | Marketing |
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