Forecasting online user activeness for behavioural targeting : the effect of data sampling
Year of publication: |
2017
|
---|---|
Authors: | Shen, Yuelin |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 11.2017, 4, p. 271-286
|
Subject: | probability model | behavioural targeting | data history | data sparsity | Bayesian forecasting | Prognoseverfahren | Forecasting model | Bayes-Statistik | Bayesian inference | Stichprobenerhebung | Sampling | Statistische Methode | Statistical method |
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