Forecasting organizational adoption of high-technology product innovations separated by impact : are traditional macro-level diffusion models appropriate?
Sean McDade; Terence A. Oliva; Ellen Thomas
| Year of publication: |
2010
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|---|---|
| Authors: | McDade, Sean R. ; Oliva, Terence A. ; Thomas, Ellen |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 2, p. 298-307
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| Subject: | Innovationsdiffusion | Innovation diffusion | Hochtechnologie | High technology | B-to-B-Marketing | Business-to-business marketing | Prognoseverfahren | Forecasting model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003956194