Forecasting sales of new contingent products : an application to the compact disc market
Year of publication: |
1987
|
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Authors: | Bayus, Barry L. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 4.1987, 4, p. 243-255
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Subject: | Bespielte Medien | Pre-recorded media | Innovation | Marktforschung | Market research | USA | United States | 1984-1993 |
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