Forecasting the commercial attractiveness of user-generated designs using online data : an empirical study within the LEGO user community
Morten Berg Jensen, Christoph Hienerth and Christopher Lettl
| Year of publication: |
2014
|
|---|---|
| Authors: | Jensen, Morten Berg ; Hienerth, Christoph ; Lettl, Christopher |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 31.2014, S1, p. 75-93
|
| Subject: | Lead User Research | Lego GmbH | Kundenintegration | Customer integration | Produktentwicklung | New product development | Spielwarenbranche | Toy industry | Dänemark | Denmark |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010437221