Forecasting the diffusion of an innovation prior to launch
Year of publication: |
2004
|
---|---|
Authors: | Albers, Sönke |
Other Persons: | Brockhoff, Klaus (honouree) |
Published in: |
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday. - Wiesbaden : Gabler, ISBN 3-409-12627-9. - 2004, p. 243-258
|
Subject: | Innovationsdiffusion | Innovation diffusion | Prognoseverfahren | Forecasting model | Markteintritt | Market entry | Theorie | Theory | Welt | World |
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