Forecasting the importance of product attributes using online customer reviews and Google Trends
Year of publication: |
2021
|
---|---|
Authors: | Yakubu, Hanan ; Kwong, C. K. |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 171.2021, p. 1-13
|
Subject: | Fuzzy time series | Google Trends | Importance of product attributes | Online reviews | Rough set | Suchmaschine | Search engine | Prognoseverfahren | Forecasting model | Konsumentenverhalten | Consumer behaviour | Fuzzy-Set-Theorie | Fuzzy sets | Online-Handel | Online retailing | Zeitreihenanalyse | Time series analysis | Personalisierung | Personalization |
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