Forecasting volumes for trade promotions in CPG industry using market drivers
Year of publication: |
2009
|
---|---|
Authors: | Kanagasabapathi, Balasubramanian ; Raj, K. Antony Arokia Durai ; Babu, B. Shoban ; Shah, Mitul |
Published in: |
International Journal of Business Forecasting and Marketing Intelligence. - Inderscience Enterprises Ltd, ISSN 2041-868X. - Vol. 1.2009, 2, p. 139-152
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | sales promotions | business forecasting | category management | S-shaped models | CPG industry | consumer packaged goods | market drivers | multivariate regression models | pricing variables | distribution variables |
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