Foreign Direct Investment in Cambodia: The case of G.E.

Cambodia, a country located on the Southern tip of Asia between Vietnam and Thailand, has been subject to incredible controversy and strife in the past century. However, in the past decade the nation has made incredible strides in their efforts to become an attractive option for foreign direct investment.General Electric Company is an American multinational company that operates through four segments—Energy, Technology Infrastructure, Capital Finance, and the Consumer and Industrial segment—in more than 100 countries. One of which is Cambodia, a dynamic country that is situated in the Lower Mekong Region. The company first launched its presence in Cambodia in July 2007 in the Healthcare, Industrial Solutions and Home and Business Solutions sectors. Today, the company has continued growing rapidly at a rate of 20% annually in the ASEAN region.