Foreign market entry knowledge and international performance : the mediating role of international market selection and network capability
Year of publication: |
2022
|
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Authors: | Martín Martín, Oscar ; Chetty, Sylvie K. ; Bai, Wensong |
Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 57.2022, 2, p. 1-14
|
Subject: | Business networks | Business relationships | Foreign market entry | International market selection | International performance | Network capability | Unternehmensnetzwerk | Business network | Internationaler Markteintritt | International market entry | Markteintritt | Market entry | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | Unternehmenserfolg | Firm performance |
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