Forging customer satisfaction through commitment-trust factors in financial insurance services : moderating role of corporate image
Year of publication: |
2024
|
---|---|
Authors: | Oussama Saoula ; Muhammad Farrukh Abid ; Ahmad, Munawar Javed ; Shamim, Amjad ; Ataul Karim Patwary ; Maha Mohammed Yusr |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 15.2024, 2, p. 418-445
|
Subject: | Service quality | Perceived cost | Corporate image | Customer satisfaction | Trust | Commitment | Kundenzufriedenheit | Dienstleistungsqualität | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence |
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