Forging the nation state : an advertising history of Tata Steel, India
Year of publication: |
2022
|
---|---|
Authors: | Sreekumar, Hari ; Pratap, Sankalp |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 14.2022, 3, p. 351-373
|
Subject: | Advertising history | India | Postcolonial theory | Tata Steel | Indien | Stahlindustrie | Steel industry | Werbung | Advertising | Geschichte | History |
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